Features Your Business Website Should Have

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The technology that is being used in website construction continues to get more advanced every day. Therefore, you need to be aware of all the latest features that your competitors are using so you do not get passed by. You also need to make sure that your own site has the best features added to it when they become available. There are a number of features which have become standard for the sites of online businesses to use. Here are a few examples of features that you should definitely consider including in your own website when it is in the design stage.

1. Videos are a great tool that can be utilized in a variety of ways.

It is not surprising that people prefer to watch a video instead of reading an endless wall of text. You can get a lot of info across in a video in a very short period of time. For example, let’s say that your site is selling power tools. You could show a photo the power tool and a description of everything it can do. However, a better solution would be to have a video that shows a person actually using the power tool and demonstrating how to use all of its various features. Doctors can use videos to give potential patients a look at their office and the equipment they use. This helps a person get a lot more information than they otherwise would by simply reading pages filled with text.

2. Online chat will give your customers an easy way to get in touch with people who work for your site.

Many online businesses only use a phone number that people can call for customer service. However, it is becoming more common for websites to offer online chat as yet another way to allow customers to contact a business via their website. This makes it easy for people to ask questions or place orders if they are in a place where making a call would be impossible. It also eliminates the frustration of waiting on hold to talk to an operator on the phone. You would be wise to have your web designer also install some of the latest online shopping cart software.

3. Have your social media info displayed in a prominent location on your homepage.

There are many people who might want to follow your business on your various social media accounts. This is a great way to inform your customers about the latest developments concerning your business. Therefore, make sure all of the info for each of your social media accounts is easy for them to find. The best place is usually in the bottom corner of the homepage.

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