The web is an extremely competitive place and in fact, getting followers to your site is a battle half fought. The bigger deal is getting the site visitors engaged and giving them a reason to come back and share with others. Thus managing the website is an ongoing endeavor.
No magic pills for creating a mouth-watering web page that will keep the visitors glued but a few tips would help in constructing something that would endear them to coming back repeatedly. The following tips would help improve the appearance and usability of your pages
1. Ensure that your pages load fast
You must do everything possible to make your web pages load faster. This would make it easy for the viewers to access and download data and images fast enough. Speed is something that every internet user is concerned about. Creating fast web pages, therefore, would make it easy to navigate through your site and this experience will keep them going back and even referring.
2. Limit the size of your pages
People visit the web to look for information and they have numerous options; no luxury of time on their side and therefore would skim page after page. Thus, you must ensure that the information is well summarized and the keywords optimized.
3. Make your pages easy to Navigate
The readers want to get around your pages seamlessly and if that is not possible, unfortunately, they may not stick with you. That would mean they would opt for the competitor who will meet their expectation.
4. Use small images
Images and videos take substantial bandwidth and therefore slowing the download speed. You must work out on having reduced sizes, which will make the site user-friendly and easy to access all the information. Use sprites to cache the images, which would ultimately reduce the HTTP requests hence increasing the speed.
5. Use colors appropriately
Colors have connotations and therefore the web design service must ensure that the colors they use would rhyme with the intended meanings. Different colors have varied meanings for different people and thus one must do enough research to find out what the colors you want to use are saying to others locally and globally. Wrong use of color could put off a prospect or even bring about a dead end to your site.
The list of the things to consider is endless, however, you must bear in mind that your web page is made for all viewers, local and global. Thus, all material must rightly address that audience appropriately and this involves thorough research and substantial investment on quality.