WhatsApp has announced what many deemed impossible once, a dedicated business app for companies and enterprises. Though in a pilot stage, WhatsApp aims to bring businesses closer to their consumers with the instant messaging platform. This move from the company brings a direct opportunity for them to easily monetise the platform, something which it has always shied away from. Before getting acquired by Facebook, WhatsApp was pretty much against selling ads on its messenger and went on to say that “advertising isn’t just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought,” and … Continue reading WhatsApp Business app a reality now; to bring businesses closer to people